PRODUCT:
The Grid is a location-based mobile social network. Users can upload content and tag it to specific locations, recommend venues (e.g. clubs) and get directions to venues recommended by others.
Aim: Create awareness for The Grid and showcase its location-based functionality.
Objectives: Generate interest under target audience: 16-25 and get them to experience location-based technology.

SOLUTION:
Mobikasi (“Kasi” means township) is a geo-tagged mobile documentary exploring youth culture in the township of Soweto. Instead of showing the doccie in a linear fashion, the film was split up into 25 1-minute segments. Each clip is geo-tagged to the location in which it was shot. A first of it’s kind meant media coverage across broadcast, print and online to drive awareness and signups.