Pufferfish were at Twickenham for the International Rugby where they puffed-up a 1.6m PufferSphere XL for the hospitable folks at can-do phone giants O2. The PufferSphere delivered bubbling blue branding and relayed video footage of the day’s matches above a scrum of supporters enjoying pies and pints in O2’s Priority Dome. Post-match the dome welcomed the heroes of the hour for interviews, cementing a once-only experience for the happy fans, who raised a glass of bubbles, under a bubble in a bigger bubble still. Brandtastic!