We teamed up with Canada’s Sportsnet on a fully integrated brand campaign and redesign across all five of the sports media entity's platforms: tv, radio, digital, mobile and print. Research was conducted through a two day on-site brand audit, from which a new tagline was developed, "Fuelled By Fans." This new brand communication was visually executed through all elements on the on-air package: promo, game packaging, insert systems, show packaging and a launch campaign.

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