Okay, so any of us in the online marketing world have been guilty of obsessing over rankings at one time or another. Well, in this week's Whiteboard Friday, Rand makes the case that Rank Tracking may not be the end all be all of SEO metrics, at least not by itself.

Take a look and see what else you need to be monitoring in order to make rank tracking truly worthwhile to your sites and those of your clients.

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