For the US launch of the new Audi A6 we had the possibility to create this web commercial for San Francisco based agency AKQA. They asked for a spot that integrates motion graphics into live action footage to emphasis the features of the car.

Having nicely shot material as a starting point we made an energetic edit that was also the base for the sound design, done by MOST in Amsterdam.
When we started to work on the design we were thinking of a sophisticated way of motion graphics. Rather than using 2D info graphics, we created style frames with a three-dimensional treatment of graphics surrounding the car and partly covering the environment. Matching the advanced features of the A6 we designed a hull on the surface of the automobile as well as a digital environment representing its intelligent features –
this getting visible in extreme bullet time.

ONLINE-COMMERCIAL, 2011

Client
AUDI

Agency
AKQA

Production Company
POSTPANIC

Director
EAT MY DEAR

Edit
EAT MY DEAR

for Postpanic:
Executive Producer
JULES TERVOORT
Creative Director
MISCHA ROZEMA

for EAT MY DEAR
MARKUS HORNOF
MIRO KLASINC
PETER SCHÖNHARDT
MICHAEL OLEA
PATRICK STURM

Sound design
MOST

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