Strengthening the emotional bond between the brand and its consumers has been the main objective of this new brief from Domo. Thus, brandient has conceptualized the new brand platform by creating parody situations to famous scenes of sf movies.
The naïve dog Do and the cheeky cat Mo make us smile when they teleport each other or float on the Earth orbit.
The new brand platform was implemented in every point of contact — TV, ooH, on — line, point-of-sale, via informative or sales oriented literature and eventually featured in the first Romanian-produced 3D/stereoscopic cinema commercial.
Brand platform by Brandient. 3D design and production by Brandient in collaboration with Golem Studio.