Starting in late 2010 and releasing the final for air in early 2011, XL Films worked with The Methodist Hospital Marketing department to create a new 9 spot commercial campaign. Each spot focused on personal stories told by real patients.
This was my second opportunity to work on a new campaign for TMH, the last being more doctor focused and before the days of the assumed HD delivery. This campaign was delivered entirely digitally in 1080p, a first for us in the Houston market.
This project was also my first large project in Smoke for Mac, both a challenge and joy as I really learned to love working within Smoke's environment.
Producer: Ken Kosub
Director: Scott Hulan Jones
DP: James Reid
Editor: Scott Hulan Jones
Graphics & Color Grade: Bruce Ingram
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