This panel took place during lunchtime at the 2011 Siemer Silicon Beach Summit. Panelists included: Shawn Colo, Co-Founder and EVP, Corporate Development, Demand Media; Michael Jones, Former CEO, MySpace; David Krantz, President and CEO, AT&T Interactive; Michael Paull, EVP Global Digital Business, Sony Music; Michael Smith, SVP, Corporate Development, AOL; and Andy Vogel, SVP, Tribune Company. The panel was moderated by T. Hale Boggs, Partner, Manatt, Phelps & Phillips, LLP.