Giro sucht Hero - was a battle of two competitors to become the new testimonial of Sparkasse Giro account campaign.
Users could vote online for their favorites on 5 different battle webisodes which were shown on giro-sucht-hero.de and on facebook.
The integrated campaign set a new benchmark for finance advertising in germany and helped Sparkasse to built a Facebook Fanbase from zero to 130.000 in just a couple of weeks.
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