In the summer of 2011, OMD - the largest media advertising agency in the U.S. - partnered with GE to create the GE|OMD Incubator. We selected 12 students from top ranking universities to participate in a ten week long startup boot camp. Participants learned from experts within the startup and venture capital communities as well as various GE and OMD executives, to help hone their business models. The program culminated in a demo day where one company was awarded a $10,000 scholarship.

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