In the early 2000s, three women from a fifth generation farming family opened up The Beehive, the first high end hair salon in Walla Walla, Washington, a tiny town just beyond the middle of nowhere. Initially, they were highly successful. But then things started to happen. Walla Walla, primarily because of its wines, was "discovered" by the national press. This once sleepy little town began booming as a tourist destination for wealthy wine aficionados. Boutique shops and wineries opened up everywhere. Corporate America took note as well, and chain stores began popping up where local businesses had once thrived. How does a hive survive in the new Walla Walla?