Paul Rouke, User Experience Director at PRWD, talks about the importance of usability for businesses communicating with both new and potential customers.

Featuring a case study of how a company improved their revenue-per-employee by 95% over a 2 year period, along with some attendee participation, this 17 minute presentation touches on a wide variety of websites and activities, such as lead generation sites, information portals and search engine marketing campaigns.

Most significantly conversion rates for e-commerce websites are discussed, where usability can have a remarkable affect on a companies bottom line, if the right decisions are made in making improvements.