The D4D collaborated with four famous perfumers to create six original multisensory experiences that express their first memories of scent. This film and its companion fragrances combine to form the Life At First Scent exhibit in Sephora's Sensorium where visitors experience the fragrance and film simultaneously. Projected on both sides of a forced perspective hallway, each media surface spans 8ft tall x 15ft wide.
Sephora presents "SENSORIUM - LUCID DREAMS from the SENSORY WORLD" with magic by Firmenich. Imagine a dynamic place where smell, taste, touch, sight and sound become one complete gesture — a 4D sensorial environment dedicated to the magic of scent.
Client: Sephora & Firmenich
Experience Design & Interactive Content: The Department of the 4th Dimension
Creative Director, Matt Checkowski
Executive Producer, Ron Cicero
First Scent Content Animator, Ken Pelletier
First Scent Director of Photography, Keith Dunkerley
First Scent Editor, Leander Rappmann
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