Starting the Fan base from scratch for the brand new series Beaver Falls, We created Farmville inspired social gaming experience which was based around 3 beaver themed games which were viral at their heart. Just by playing these games the audience was able to earn badges which would gain them entries into the competition, to with a trip of a lifetime.
In just 4 weeks we were able to just under 50,000 “likes” with each fan spending and average of 3mins playing the games.
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