Salto exists of two local TV channels serving the greater Amsterdam area. They allow television makers from all standards, ages and cultures, to broadcast on their program to anyone willing to watch. This results into a interesting variety of TV shows with a few but loyal viewers.
Amsterdam based motion design firm Calango took elements of the existing identity and translated it into a new design. A decent amount of math, known as the golden ratio, was aplied to the pantagon shaped logo, to create a kaleidoscopic framework for moving images.
For the finishing touch, Calango asked us to create the music and audio concept. Matching the visuals, we kept it clean and fresh!
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