Over the past several years, online gaming has taken off and the platform has quickly become a mainstay within social networks. JWT and Zyrtec wanted to take advantage of this trend to offer a more engaging experience for consumers and approached the HAUS team with a unique opportunity: to create a live action, multi-level video game utilizing new technologies that became recently available within YouTube’s brand channel placement. Parks Unleashed™ was Zyrtec’s first foray into social marketing and gamification. It had to be fun, engaging and authentically Zyrtec. The clincher? The first level of the game had to be live in less than 9 weeks.
We developed a game that allowed players to explore a virtual park through a series of scripted videos that were stitched together into a cohesive storyline. Smaller arcade-like games were interspersed throughout the game to provide players with additional challenge and added incentive to register and be eligible to earn prizes.
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