version 4. (updated 12 April. 2009)
Potential is rooted in the small things in life.
We were prompted to tell a brand story.
Being us, we chose Morton's Salt. Not because it's particularly glamorous, but because it has a certain level of interest. For example, why buy salt when you could go lick a rock? And why is it that we always add salt to things, but no one ever says, oh let me go get the tarragon.
Adobe After Effects CS3
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