Quantipulation: The Art of Using Numbers to Create Marketing Myths and Misconceptions

Ron Shevlin is a senior analyst at Aite Group. He specializes in retail banking issues including sales and marketing technologies, customer and marketing analytics, loyalty management, P2P lending, personal financial management, social computing, online banking, customer experience and consumer behavior.

He is unapologetic about being a Deadhead and pretty messed up because he's a DOOD (Dad Of Only Daughters).

In his session, Ron will challenge attendees by debunking some myths and conventional wisdom regarding financial services, marketing and social media.