
LosAngeles/CreativeMornings - Sharon Ann Lee
4 months ago
Our speaker at the September 2011 LosAngeles/CreativeMornings was trend analyst/author Sharon Ann Lee (@culturebrain) The event was generously sponsored by Media Temple (mediatemple.net) and took place at Royal T Cafe in Culver City. Many thanks to Chris Ganser for shooting and editing this video.
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Exactly the reason to phase out unproductive clients for ones that give better return on your time.
@Sharon thanks for taking the time to answer. Would you say that in the past 3 years one of the key things you've learned is how to say no to clients more?
The burn rate is an excellent point. I spent a few months tracking our spending, right down to the last latte. It was the first time I've ever done it, and after seeing it in black-and-white, I was able to quickly cut several things out.
And oh, how the quadrant chart resonated with me! It's much harder than it seems to say no, and it took making a very firm resolution with myself to get out of the habit of saying 'yes' right away. I've found success with forcing myself to take some time to think over an opportunity. That pause gives me a chance to reflect and allows the 'no' voice the time it needs to become louder and stronger.
The poetic vision is a fun project to think about. I'd love to see people's process for this one.
I've been following this approach lately and it really does work - but as you say it's tough at first, but gets easier the more you say no. :-)
Achim