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Our speaker at the September 2011 LosAngeles/CreativeMornings was trend analyst/author Sharon Ann Lee (@culturebrain) The event was generously sponsored by Media Temple (mediatemple.net) and took place at Royal T Cafe in Culver City. Many thanks to Chris Ganser for shooting and editing this video.

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  • Gregor McKelvie 4 months ago
    This started off well and I like the concepts, but the "forget about the 80% of your clients that yield 20% of revenue" didn't make any sense. The point made suggests that the 20% of clients that give you 80% of your revenue amounts to only 20% of your effort. So by dropping a bulk of your clients you free up 80% of your time. Not true in the agency / freelance / consultancy world where time is money. I switched off after that.
  • Sharon Ann Lee 4 months ago
    Hi Gregor, thanks for taking the time to comment. I know, it seems crazy and unbelievable. I ran a creative services company for 10 years and before that ran departments in ad agencies. For most of that time I was overwhelmed with so much work that I never had time for a personal project. You don't have to start with removing 80% of your unprofitable client work. I started smaller, then edged my way up. It really can work, I've been doing it for close to 3 years now. But I do appreciate your perspective on this. Cheers.
  • Patrick Glorieux 3 months ago
    Hello Sharon, I think it's really nice of you to reply so sweet.
  • Ryan Hargrave 3 months ago
    "time is money"

    Exactly the reason to phase out unproductive clients for ones that give better return on your time.
  • Gregor McKelvie 3 months ago
    @ryan. My point was that the 80/20 rule makes sense for clients and revenue. It doesn't necessarily apply to time i.e 80% of revenue can be 80% of time in a service business (not 20% of time).

    @Sharon thanks for taking the time to answer. Would you say that in the past 3 years one of the key things you've learned is how to say no to clients more?
  • Sharon Ann Lee 3 months ago
    Hi Gregor, yes saying no is one of the big lessons but more specifically saying no to the right kinds of jobs or clients. It's been helpful for me to know what type of jobs are profitable & unprofitable to help me make these decisions. Sometimes what seems like a big job turns out to be such a time-suck that it really isn't that profitable and it takes over your life so it's hard to take on other work. So I've axed out those kinds of jobs. Also I've made a clear decision not to work with clients who are mean--even if the money is good. Life is too short. I only work with nice people on projects I enjoy. Everyone always told me that was a pipe dream but it's working so far and my work/life balance is so much more harmonious. Also, nice people know other nice people who like to work with nice people so it's kind of a virtuous circle. Thanks for the feedback & questions.
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  • Jenny Connolly 4 months ago
    Super awesome talk. I was so inspired. I've been working on so many black quadrant projects. I really realized what I've been doing when I saw the map. Thanks so much for the wake up.
  • Sharon Ann Lee 3 months ago
    Thank you! Yes, try to make a plan to move to quadrant #2!
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  • Angie Bradshaw 4 months ago
    Great talk, Sharon.

    The burn rate is an excellent point. I spent a few months tracking our spending, right down to the last latte. It was the first time I've ever done it, and after seeing it in black-and-white, I was able to quickly cut several things out.

    And oh, how the quadrant chart resonated with me! It's much harder than it seems to say no, and it took making a very firm resolution with myself to get out of the habit of saying 'yes' right away. I've found success with forcing myself to take some time to think over an opportunity. That pause gives me a chance to reflect and allows the 'no' voice the time it needs to become louder and stronger.

    The poetic vision is a fun project to think about. I'd love to see people's process for this one.
  • Sharon Ann Lee 3 months ago
    Great idea, I'll ask the people I've sent the Poetic Vision Worksheet to give me some updates.
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  • Emily cunningham 4 months ago
    Smart, hopeful, inspiring, pragmatic: this talk blew me away! Thank you, Sharon. I've been talking to friends about your talk -- it really stirred up something important inside me. I've decided to not just think about doing something to get to quadrant 2, but to *act* to make it possible. As you said, it takes real effort to get to the sweet spot of working on projects we love + making moola. But. It's worth it. Numbers, living in the power zone, poetic vision.... here I come!
  • Sharon Ann Lee 3 months ago
    Thank you for sharing. I'm sure you'll be an inspiration to your friends for starting this conversation.
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  • Patrick Knipe plus 4 months ago
    Excellent presentation. Hit very close to home on many fronts for me. I'm a freelance sound designer and producer for films and commercials, and I'm in a place now where I take more jobs than I should because I'm bad at turning old clients down and feel like it's good to take on new clients that don't pay in the hope that they'll be able to pay in the future. There's always that fear that I'll run out of work after the current slate, which leads me to do work for very little believing that that's better than not working at all. Not only does this add up to a very low hourly rate when my income is averaged out, but it leads to missed bigger opportunities when I've taken on too much. It's pretty tough straight out of film school, I think you might need to live in that hell zone for a little while, the trick is figuring out how to get out of there as quickly as possibly and not allowing yourself to feel stuck. I hope to see more videos from you in the future, your analysis of your experience with designing your success is both entertaining and very relevant!
  • Sharon Ann Lee 3 months ago
    Thank Patrick. I know that saying no to those jobs is really hard at first. Making decisions from fear has always lead me down the wrong path. Change is hard work so start with one and ease into it.
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  • mpared plus 4 months ago
    very interesting to say the least! shared at thecuriousbrain.com/ :-)
  • Sharon Ann Lee 3 months ago
    Thanks for sharing.
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  • Jinghuan Liu 4 months ago
    I am usually not a numbers person, but I loved the number section! It's so practical:-) very inspiring!
  • Sharon Ann Lee 3 months ago
    I am also not a numbers person but these numbers have set me free so I love them now.
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  • graceclapham 4 months ago
    the 80% 20% rule is also mentioned in the four hour work week!! I think at times it is easier said than done in most working environments.
  • Sharon Ann Lee 3 months ago
    Hi Grace, I totally agree. Any change is harder to do than say but if you're unhappy with your work it's worth a try. I like the Four Hour Work Week too. I first learned about 80/20 in my Econ 101 class but it was just a theory and now I'm having flashbacks of it. Should have paid more attention then. :)
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  • Ashley Mackay 4 months ago
    I loved this presentation and am excited to start designing my own success. I have been struggling trying to find my place in the design world and I really think this will help me. Thank you Sharon.
  • Sharon Ann Lee 3 months ago
    Ashley, thank you so much. I fully support you in your effort to design your own success. Listen to your own intuition and not external influences (as much as possible).
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  • driftlab 3 months ago
    wow does this hit home. Thanks Sharon!
  • Sharon Ann Lee 3 months ago
    Thank you DriftLab--glad to be useful.
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  • Mike Rohde 3 months ago
    Sharon Ann, thanks so much for sharing. Very inspiring and a good challenge for me to refocus on the best clients and opportunities that also make me happy.

    I've been following this approach lately and it really does work - but as you say it's tough at first, but gets easier the more you say no. :-)
  • Sharon Ann Lee 3 months ago
    Mike, you are so welcome. It's awesome to hear that the tools are working for you. Congrats to you for making the effort. It does get easier and life gets better too. Thanks for the feedback.
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  • zee 3 months ago
    thanks Sharon for sharing the video and your inspiring thoughts on progressing our lives for the better.
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  • Teri Conrad 3 months ago
    LOVE LOVE LOVE! I received my "Poetic Vision" worksheet today and can't wait to get to work! Inspired! Thanks Sharon! @TeriConrad
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  • andrew cruz 2 months ago
    The first lecture I had to take notes on. Very Useful information, thanks again
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  • blooonk 1 month ago
    HI Sharon and thank you the great input. I'm really excited to apply the techniques outlines in your talk and I was wondering if it was possible to get or access the creative vision worksheet to get me started? I made a quick research online but had no luck...

    Achim
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