Lead generation and qualification are the meat and potatoes of the sales process, but also the source of conflict, infighting and wasted effort at many business-to-business (B2B) companies.

This practical presentation sheds light on the little-known secrets that help you focus your lead-generation efforts, align your sales and marketing organizations and drive revenue. Dan McDade debunks traditional thinking about how to generate qualified leads while uncovering the truths that lead to additional, larger and more profitable wins for your organization.

You'll learn:

# The most common problems that confront sales and marketing organizations in the process of lead generation, qualification, and prospect nurturing;
# The causes of these issues, including misalignment between marketing and sales;
# The cost of not addressing broken processes and keeping those involved accountable; and
# Most importantly, the top 10 actions you can take today to help you succeed.

Speaker Dan McDade is President and CEO of PointClear, a Norcross, GA-based company that provides prospect development services to business-to-business companies with complex sales processes