As mobile becomes the leading means for users to interact with brands, content and one another inside of organizations, simply "getting to mobile" is not strategy enough. In this session, Chris Silva, Industry Analyst at Altimeter will lay out the three paths mobile strategies take, share examples of each, a list of targets, goals and KPIs and lay out next steps to achieve them.

Participants in this session will come away with an understanding of the likely path to success for internal and external mobile strategies, what some companies are doing well to serve a mobile audience and how to measure success. This session is geared toward mobile strategists, marketers and product executives.

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