Jane Caro - freelance copywriter, lecturer, author and media commentator

What connects and engages (and therefore persuades) human beings never has and never will change, no matter what purpose, media or method of distribution you may be using - from a story around a campfire, to super-bowl ads, feature films, novels, YouTube videos or kids' books. In this session Jane explores the differences and similarities - discovered through being a novelist, a non-fiction writer and an advertising writer - and how creating and promoting a brand is not quite so far away from creating and promoting art.

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