Matt Rosoff is Silicon Alley Insider’s West Coast Editor. Prior to joining SAI , he was an analyst for Directions on Microsoft for 10 years, and blogged about digital music for CBS Interactive. He started his career at CNET in 1995.

Danielle Morrill of Twilio has a fireside chat with Matt Rosoff about what it's like working with the press as a startup.

Find Matt on twitter as @mattrosoff

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