Sponsored by The Cool Book (thecoolbook.com), a mag-alog produced by Meg Walters and the TOP 50 boutique prom & evening wear shops in the United States, "PROM" is a documentary featuring interviews with Lacey Russ, Miss America's Outstanding Teen, and the Top 5 from the 2011 Miss High School America pageant. These real ladies were asked questions about their life, High School and its culmination at PROM.

The Cool Book 2012 and The Cool Collection 2012 will be released in December 2011.

Produced by RedFOG Visual Media (red-fog.com) and Directed by Kevin Michael Reed (KevinMichaelReed.com), with Directors of Photography Bruce Gates (Studio526) and John Dutcher.