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The core idea for the Fidessa brand is based on the essential quality of “trust” in the fast changing financial world. Using this as a starting point, we developed a brand identity inspired by heraldry that emphasises these qualities. The logotype has been simplified and strengthened, while a distinctive diagonal cut motif suggests the different facets of Fidessa’s offer.
This brand showreel was produced with partners Wyld Stallyons.
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