Taipei is home to many well-known landmarks, such as the Taipei 101, the Chang Lai-Shek Memorial, and the Palace Museum. But true Taipei charisma is found in the labyrinthine alleys. But Taipei's character remains to be discovered in the traditions and details of our lifestyles, and it's this minutiae that define us as a city. The city begins with the individuals, and design is inspired by individuality.
In RE-discover, a re-known motion design and animation studio Grass Jelly takes us into the streets and alleys of Taipei City and witnesses 10 designers and design teams in action.
Director Muh Chen’s distinct visual language and fast-paced style brings out the unique aesthetics in the city’s labyrinthine streets and highlights the designers’ insight and ideas in their work, essential elements in taking Taipei towards becoming World Design Capital 2016. Visitors of the pavilion will be surrounded by a seamless wide-screen display, a total virtual immersion, and experience the talents and passions, and drives of Taiwanese designers.

For further information, please go to grassjelly.tv


仙草影像 Grass Jelly Studio接受臺北市政府以及小智研發委託製作2011年臺北設計大展Taipei World Design Expo 2011臺北館主題影片-探索臺北。

現在起，你可以透過流行音樂錄音帶導演陳奕仁親自掌鏡剪輯的影像，從城市居民的角度出發，深入臺北巷弄，探究1­0位設計師與團隊的工作現場。

獨特鮮明的影象語彙、明快的節奏與清晰的主題，呈現臺北巷弄之間的獨特美學，並且清楚點出這些新銳設計師的想法、觀點與作品正是台北邁向2016世界設計之都過程中的關鍵­性決定要素。進入本展區的參觀民眾，視野將被無接縫超寬螢幕包覆，透過虛實交織的聲光效果，感受這些明日之星們的才華、熱情與生命力如何提升臺北設計實力。

相關資訊請上grassjelly.tv

Client: Taipei City Govennebt 臺北市政府
MINIWIZ 小智研發

Production House: GrassJellyStudio 仙草影像工作室
Director: Muh Chen 陳奕仁
Executive Producer: Yi-Chien Lee 李依蒨
D.P.: Dantol Peng 彭文星
Music: Tz-Jay Wen 溫子捷
VFX Supervisor: Ming-Yuan Chuan 全明遠

Design & Animation:
Roland Yang 楊孟儒
Hsiao Han Tseng 曾筱涵
Li Kang 李康
Winson Chao 趙玟傑
Lin Hao Xiang 林浩翔

Date: 2011.10