Immersive Visitor Experience
Featuring Yerba Buena Center for the Arts
from Innovation Stories on ArtsFwd
Frustrated with the conventional “come, look, leave” experience of their visitors, YBCA set out to re-imagine the relationship as deeply immersive.
Producer/Director Karina Mangu-Ward
Cinematographer Yerba Buena Center for the Artsd
Editor Jay Sterrenberg
ArtsFwd is a new initiative from EmcArts (emcarts.org) to enable field-wide learning about innovation strategies for arts and culture organizations.
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