Immersive Visitor Experience
Featuring Yerba Buena Center for the Arts

from Innovation Stories on ArtsFwd
artsfwd.org/immersive-visitor-experience/

Frustrated with the conventional “come, look, leave” experience of their visitors, YBCA set out to re-imagine the relationship as deeply immersive.

Producer/Director Karina Mangu-Ward
Cinematographer Yerba Buena Center for the Artsd
Editor Jay Sterrenberg

ArtsFwd is a new initiative from EmcArts (emcarts.org) to enable field-wide learning about innovation strategies for arts and culture organizations.

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