Immersive Visitor Experience
Featuring Yerba Buena Center for the Arts

from Innovation Stories on ArtsFwd

Frustrated with the conventional “come, look, leave” experience of their visitors, YBCA set out to re-imagine the relationship as deeply immersive.

Producer/Director Karina Mangu-Ward
Cinematographer Yerba Buena Center for the Artsd
Editor Jay Sterrenberg

ArtsFwd is a new initiative from EmcArts ( to enable field-wide learning about innovation strategies for arts and culture organizations.

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