Videomapping – interactive music sequencer.
Sept 3, 2011

Coded with:
Processing + Toxi.math + MidiBus + GLGraphics + oscP5 + Kinect + OpenNI + NiTE + Freenect + Ableton Live + Custom sequencing library developed in-house.

Client: Nike

For the opening of Nike’s new store in Turin, we had a ball creating a 4-story-high sequencer and projecting it on the baroque façade of a building in one of the city’s historical squares. An electronic music machine, open to all who felt like getting into the game, stepping up to the control platform, and letting a Kinect-equipped station sense their body’s contour and movements. Interactivity was literally in their hands, as they discovered the power to turn windows on and off with a mere touch, revealing musical notes and samples that combined into ever-changing audio loops.
Energized and empowered, our players became the real pivot of the event: controlling a 20-meter-tall luminous shadow, wrapped in ribbons of bold color coming from a second projector aimed right at their body, they became conductors, composers, and the creators of an interactive show that took music, colors and proportions to the next level.

PROJECT CREDITS
Concept, Design & Development: ToDo
Sound Design: Enrico Ascoli
Field producer: Adriano Bassi
Interactive platform construction: Dynamic Factory
Video projection setup: Euphon

VIDEO CREDITS:
Shooting and video editing: Logout Video (Andrea Bocca, Paolo Ceretto)

THANKS to: Alessandro Poggi and Alessandro Bianchi!

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