Play Nicely was approached by Multiply to create a touring in-store campaign offering new parents across the UK the opportunity to experience a new technology first-hand, win prizes and take home a photo of a magic moment.

Together with Multiply, who came up with the original concept, we designed a Huggies-themed kiosk for new parents and their babies to sit in, play with augmented reality (AR) and win prizes. The machine was connected to a printer, enabling users to print off their photographs instantly. The AR technology was made possible by Total Immersion, with whom we have a continued relationship.

Huggies AR was installed and used in Asda stores across the UK.

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