In this talk Dr. Vanderlinden (Calvin College) describes a prototype system that produces tailored informational brochures describing the programs offered by a public administration agency to the public it serves. The goal is to better communicate with the public by moving from brochures written for generic audiences, which must include careful discussions of the bureaucratic conditions distinguishing different constituencies within the generic audience, to brochures written for individuals, which can
be personalized to focus on the information most relevant to a particular reader.

Dr. Vanderlinden presents this work as an example of work on the so-called "pragmatic" web and comments on the substantive contributions that work in the humanities and social sciences has made to its success.

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