The Communities Putting Prevention to Work “Healthy Works” campaign is a component of the County of San Diego’s 10-year strategic vision for improving health and wellness and combating the toll of chronic diseases. Healthy Works engages San Diego County residents, businesses, and community leaders in systems and environmental approaches such as farmers’ markets, community gardens, bike-to-school and work programs, school exercise and nutrition programs, land use and transportation. AdEase was retained to develop the overarching brand and key messaging.

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