We created a TTL integrated campaign for RaboDirect in 2009.
The campaign launched during the start of the recession. Rabo wanted to be know as the bank who are honest and constantly pride themselves on one factor, truth.
We created a website where people could upload their financial worries and truths. TV ads that had a bit of fun with how telling the truth can be entertaining, and outdoor that used truths from the website and Rabo staff to integrated it altogether.
The campaign picked up a DMA, Golden Spider and a lot of talk all over the web. Not bad for a bank.
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