How do you convince people to give up their cars? By offering a stellar service that makes car ownership obsolete. Get a peek into Zipcar's unique business model that has convinced hundreds of thousands of people to share vehicles near where they work and live. Scott Griffith, Zipcar's CEO, will walk us through Zipcar's focus on customer-centric, highly scalable, lean processes. He'll explain how member input drives Zipcar's business and is the key to their success.

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