It’s time to rethink the role of trust, consumers and your creative concepts.

Amanda Mooney of Edelman China sets the stage to spark as many ideas as possible in her 20-minute session. Let’s challenge the relationship between brands and consumers - particularly Millennials, the 8095ers (born between 1980 and 1995). We’ll look at how brands mobilize and engage and how the evolving dynamics of trust – paramount in any successful relationship –influences strategy.

At Edelman, we have seen and documented the changes of trust over the years. Millennials in particular expect brands to connect with their passions and to help them achieve something different in their community – whether that community is in their pocket, online or on the street where they live. We now coalesce around shared interests rather than shared locations and we actively choose the communities we join and participate in.

How do you evolve your brand to be a catalyst instead of a traditional marketer and develop deep, lasting engagement with consumers through building trust? See for yourself.

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