Putting the "x" in sex, finding the surprise elements and going MAD. Michael Bierut talks graphic identities and problem solving.

For Michael Bierut graphic design is about more than just problem solving. It’s also about adding that element of pleasure, beauty or surprise to the work.

He prefers working on many different projects at once, rather than focusing on a single one. Here Bierut talks about designing the identities for the Museum of Arts and Design, the Museum of Sex, Guitar Hero and the New World Symphony.

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