Part of our Active Learning Program offering, this recorded webinar features Jess Miller from Goody Two Shoes presenting a case study of The Garage Trail Sale - a movement that inspired 1613 garage sales across Australia on a single day, united under one banner.

As well as saving thousands of items from landfill, it created a renewed sense of community and connection and revived this bastion of Aussie culture in a new and appealing light.

Social media played a huge part in getting this initiative off the ground and was the catalyst for broadcast media coverage and celebrity endorsement.
In this presentation, Jess shares some of the strategy and thinking behind the project.