2011 MIMA Summit | Interview with Avinash Kaushik, Hosted by Phil Wilson of Minnov8

From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org).

Avinash Kaushik is the co-Founder of Market Motive Inc and the Analytics Evangelist for Google.

Through his blog, Occam’s Razor, and his best sell­ing books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become rec­og­nized as an author­i­ta­tive voice on how mar­keters, exec­u­tives teams and indus­try lead­ers can lever­age data to fun­da­men­tally rein­vent their dig­i­tal existence.

Avinash puts a common sense frame­work around the often fre­netic world of web ana­lyt­ics and com­bines that with the phi­los­o­phy that invest­ing in tal­ented ana­lysts is the key to long-term suc­cess. He pas­sion­ately advo­cates cus­tomer cen­tric­ity and lever­ag­ing bleed­ing edge com­pet­i­tive intel­li­gence techniques.