The announcement of the Pottermore site by J.K. Rowling.
Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.

Client: Pottermore
Agency: adam&eve
Creatives Simon Lloyd and Christine Turner
Producer: Leila Bartlam / David Riley
Production Company: 15 Badgers
Director: Martin Andersen / Andersen M Studio
DP: Ray Coates
Editor: Amanda Perry at Peepshow
Post Production: Farm Group
Online: Barney Jordan
TK: Perry Gibbs

Directed by: Line and Martin Andersen / Andersen M Studio
Models: Line Lunnemann Andersen / Andersen M Studio
Stop-frame animation: Line Lunnemann Andersen / Andersen M Studio
Cinematography and Lighting: Martin Andersen / Andersen M Studio
Sound design: Mikkel H. Eriksen / Instrument Films


Prior to the announcement, our youtube announcement page is the most subscribed channel of all time in the UK and 4th largest in the world of all time

The YouTube channel had 3.4million views across the tease phase in a week and over 2 million views in the first 5 days since launch together with global news coverage, featuring on stations such as ITV, ABC, CNN and leading European news channels.

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