October 27, 2011 – Plain Language and Information Design (PLAID) are vital to transforming member experience across all touch points. In this webinar, we shared communications best practices and emerging trends in the health insurance industry.
The payoffs of getting PLAID right include enhanced member experience, reduced costs and delivery of the brand promise. The risk is undertaking an initiative that uses an academic approach to language and misses the underlying intent of the touch point.
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