I stumbled upon this hat shop in San Francisco that's been around since 1918 and fell in love with how these four young women still use old fashioned techniques to create custom hats.
Yahoo! posted this on their Shine site as part of a series called Power Your Future.
I produced and directed the original video shoot. Ricky Montalvo shot it on the 5D.
Special thanks to the Pauls: Abbie, Kirsten, Olivia & Wendy.
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