A Conservação Internacional (CI-Brasil), o Programa das Nações Unidas para o Meio Ambiente (PNUMA) e o UNEP - World Conservation Monitoring Centre (UNEP-WCMC) têm o prazer de convidá-lo para o lançamento do projeto.

The Economics of Ecosystems and Biodiversity (TEEB) study is a major international initiative to draw attention to the global economic benefits of biodiversity, to highlight the growing costs of biodiversity loss and ecosystem degradation, and to draw together expertise from the fields of science, economics and policy to enable practical actions moving forward.

There are both serious risks to business, as well as
significant opportunities, associated with biodiversity
loss and ecosystem degradation. There is also a need
for business to quantify and value its impacts on bio-
diversity and ecosystems, in order to manage these
risks and opportunities and enable a better future for
all.
Evaluations of any kind are a powerful ‘feedback
mechanism’ for a society which has distanced itself
from the biosphere, upon which its very health and
survival depends. Economic valuations, in particular,
communicate the value of ecosystems and biodiver-
sity and their largely unpriced flows of public goods
and services in the language of the world’s dominant
economic and political model. Mainstreaming this
thinking and bringing it to the attention of policy-
makers, administrators, businesses and citizens is
in essence the central purpose of TEEB, and this
summary report on TEEB for Business is an important
contribution towards that objective.
Modern society’s predominant focus on market-
delivered components of well-being, and our almost
total dependence on market prices to indicate value,
means that we generally do not measure or manage
economic values exchanged other than through mar-
kets. This is especially true of the public goods and
services that comprise a large part of the benefits that
nature provides humanity.
Society generally also ignores third-party effects of
private exchanges (so-called ‘externalities’) unless
they are actually declared illegal. TEEB has assem-
bled much evidence that the economic invisibility of
nature’s flows into the economy is a significant
contributor to the degradation of ecosystems and the
loss of biodiversity. This in turn leads to serious
human and economic costs which are being felt now,
have been felt for much of the last half-century, and
will be felt at an accelerating pace if we continue
‘business as usual’.

Wider TEEB
TEEB Study Leader: Pavan Sukhdev (UNEP)
TEEB Scientific Coordination:Heidi Wittmer, Carsten Nesshöver, Augustin Berghöfer, Christoph Schröter-Schlaack, Johannes
Förster (UFZ)
TEEB report coordinators: D0: Pushpam Kumar (UoL); D1: Patrick ten Brink (IEEP) D2: Heidi Wittmer (UFZ) & Haripriya
Gundimeda (IITB) D3: Josh Bishop (IUCN)
TEEB Office: Benjamin Simmons, Fatma Pandey, Mark Schauer (UNEP), Kaavya Varma (GIST), Paula Loveday-Smith (WCMC)
TEEB Communications: Georgina Langdale (UNEP)
TEEB co-ordination Group: Pavan Sukhdev (UNEP), Aude Neuville (EC), Benjamin Simmons (UNEP), Francois Wakenhut (EC),
Georgina Langdale (UNEP), Heidi Wittmer (UFZ), Henk de Jong (IPB), James Vause (Defra), Maria Berlekom (SIDA), Mark Schauer
(UNEP), Sylvia Kaplan (BMU), Tone Solhaug (MD)
The TEEB Study expresses gratitude for the support of its Advisory Board: Joan Martinez-Alier, Giles Atkinson,
Edward Barbier, Ahmed Djoghlaf, Jochen Flasbarth, Yolanda Kakabadse, Jacqueline McGlade, Karl-Göran Mäler, Julia Marton-
Lefèvre, Peter May, Ladislav Miko, Herman Mulder, Walter Reid, Achim Steiner, Nicholas Stern

teebweb.org

No vídeo: Pavan Sukhdev, Coordenador TEEB Global.

Legenda: Bangalô Filmes / João Pavese
Transcrição e Tradução: Eugênia Deheinzelin, William Krell e Rosane Buk

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