Coats. We all wear them. Jackets too - don't deny it. They keep us warm wrapped up in their coaty goodness. I Am The Coat celebrates this special garment's enduring power and appeal.
Directed and Photographed by Leila and Damien de Blinkk, the films and prints will be staggered, with a constantly evolving message, throughout the season digitally, in cinema, on TV, in print, outdoor and in store windows. Celebrating the power of clothes, each film is stylishly told from the point of view of a hero garment.
Production by OneSix7 Productions
Advertising Agency 101 London
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