This video describes an innovative way to introduce and promote an ATM card that is linked to the mobile money accounts of rural bank clients. The idea stemmed from the important role of social networks as well as the fascination Filipinos place on sharing family photos combined with the need for photo identification cards. We therefore came up with the idea of combining these two concepts with a mobile money enabled ATM that rural banks could offer to their clients. The result was the Rural Bank FaceCard.