Litago is Norway's largest milk shake and flavoured milk brand. To increase sales in campus cafeterias we designed a Mechanical Rodeo Bull, or actually a cow.
The cow was totaly controlled by an app turning smart phones into cow controllers - making the rodeo a two-player game. Using the phones accelerometer you could now control the cow with your own phone. Move it around and shake of your friends as fast as you can!
All the rides was captured and posted on Youtube. Both rider and controller received the link directly in the app so they could spread the ride through social media.
Ad Agency: Los&Co
Production: Good Morning & Tellu
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