Each year, an amazing charity, Citizen Advocacy, undertakes a fund-raising event called Evening in the Maritimes. Each year McMillan minds go to work on persuading the citizens of Ottawa to come for the party, don a plastic bib, and consume their fill of clawed crustaceans for a great cause. These multi–media outreach campaigns have helped the charity meet its funding goals and provided our team with the opportunity to do award-winning creative.