For their owners site, Toyota wanted to push the white cyc aesthetic they've been using to a new level with polished CG cars & elements to highlight the many benefits of owning a Toyota.  They wanted something slick, yet clean and analog - to match the aesthetic of the site - and they wanted it to carry a heavily instructive VO in an engaging way.  We came to the table with clever transitions and fluid animation that illustrates the script as a visual metaphor of sorts - with the cars being front and center throughout the piece.

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