Sometimes it's hard to get people to support a cause because they think, 'I'm just one person, what can I do?' We wanted to show individuals how their support can have a direct and positive effect on Australia's natural environment. So we took the universal symbol for pledged support, the ticked box, and we animated it. Then that ticked box joined forces with hundreds of other animated ticks and they built habitats around some of Australia's precious native animals so they can survive.

Agency: Leo Burnett Sydney
Client: WWF Australia
Executive Creative Directors:
Andy DiLallo & Jay Benjamin
Copywriter: Rupert Taylor
Art Director: Dave Ladd
Account Service: Paul Everson & Jodi McLeod
Agency Producer: Adrian Shapiro
Production Company: XYZ Studios
Director: Stephen Watkins
Producer: Hamish Macdonald
Music: Fleet Foxes
Track: White Winter Hymnal

leoburnett.com.au
xyzstudios.com
wwf.org.au
myspace.com/fleetfoxes