(With subtitles now!.. -mh) Not long ago in New York City, cartoon "thought bubbles" began appearing on print advertisements in the subway. Interested passersby wrote in text, beginning a dialogue about the ad, its message, the city, American culture, and with each other.

Ji Lee's low-tech, decentralized Bubble Project needed no instructions, no moving parts, no planning, and almost no investment - and yet it yielded a rich set of commentary from and about the people of New York (and now other cities, as the project has spread to four other cities -
thebubbleproject.com/). A brilliant example of good experience in the city.

See also the Good Experience interview of Ji Lee from 2006 -
goodexperience.com/2006/03/interview-with-ji-lee-the-bubb.php