CONDITION ONE IMMERSIVE VIDEO APP TO LAUNCH ON NOVEMBER 11th, 2011

Download it now in the App Store: itunes.apple.com/us/app/condition-one/id440571303?ls=1&mt=8

DEVELOPED BY DANFUNG DENNIS, ACCLAIMED DIRECTOR OF HELL AND BACK AGAIN

Brooklyn, NY (November 11th, 2011) - Condition ONE LLC today announced that Condition ONE, an immersive video application for Apple tablet devices, will officially launch through the iTunes App StoreSM today November 11th, 2011.

The Condition ONE app gives users the ability to look in any direction while viewing footage. By pivoting and tilting the iPad, one literally manipulates the corresponding field of view. The highly sensitive motion controls produce the illusion of looking through a window into another reality, giving a visceral sense of ‘being there’.

Condition ONE will offer highly engaging storytelling with a focus on visual content conducive to being experienced firsthand.

“Condition ONE offers a full spectrum enterprise solution for media companies needing to innovate and engage their audiences on the iPad,” said Condition ONE Founder and CEO Danfung Dennis. “Condition ONE has created a new type of video technology to lead media companies into the tablet market. We merge technology and creativity to push the limits of visual content to create immersive experiences on tablet devices.”

Danfung Dennis director of the 2011 Sundance-winning documentary HELL AND BACK AGAIN conceived the Condition ONE technology while covering the wars in Iraq and Afghanistan as a photojournalist. The traditional two-dimensional image, he felt, was losing its impact in conveying the emotion and complex realities on the ground.

“Condition ONE is creating a new medium through technology and powerful content is at the core of the Condition ONE application,” said co-founder Karol Martesko-Fenster. “Condition ONE is focused on rapidly expanding the company’s next generation product offerings: a proprietary tablet app, an immersive camera system, a streamlined workflow, advanced post-production technologies, and an immersive video player with a highly engaging interface.”

Media companies can license the technology and embed the immersive platform into their existing apps or create a branded channel within the Condition ONE app.

Condition ONE is currently compatible with the iPad, followed by Android tablets next year, and becomes available for download from the iTunes App Store November 11th, 2011.

Early Notices for Condition ONE Beta Release:

"Provocative, mind blowing, awesome..." Filmmaker Magazine
"Sure to change the way many see an event…" TUAW
"Urgent and audacious…” Switched
"AR-style "window" into the battlefield…” Gizmodo
"A powerful experience..." Tribeca Film Institute
"A revolutionary phase shift…" View Magazine
“An unnervingly realistic 'magic window'..." Fast Company
“Ground breaking…” British Journal of Photography

conditionone.com
On Facebook: facebook.com/ConditionONE1
On Twitter: twitter.com/Condition_ONE

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