(watch full-screen HD on, for best experience)

I concepted and directed this spot for Coach, at Digital Kitchen. We had the task of creating a spot that fit into their print campaign, and worked as something along the lines of a title sequence for a fragrance.

After some initial r&d, the first week of production was just shooting time-lapse flowers blooming, with 6 cameras going at once all day everyday... At the same time we also shot a fair amount of stop motion of paper flowers opening to mix in, see if you can tell which are fake...

Credits: produced @ dk
Director: Jeremy Stuart
CD: Jeremy Stuart / Elliot Lim
ECD: Camm Rowland
Producer: Colin Davis
Editor: Jeremy Stuart, Nate Pence
Graphics: Jeremy Stuart, Elliot Lim
CGI Bottle: Justin Reed, Todd Kumpf, Chad Ashley, Tim Little

Flower DP: Scott Thiele

Music: Expansion Team

Client (at Coach):
Producer: Patti Day
Creative Director: Richard Ferretti

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